Case study · Fujairah, UAE
Inova Filter: custom WordPress, built from scratch.
Inova Filter makes cigarette filters in the Fujairah Free Zone, UAE, for tobacco manufacturers worldwide. Their team knew how the site should look. We turned their direction into a 100% custom WordPress theme, fixed the SSL problems and took the site live.
- Client
- Inova Filter FZE (inovafilter.com)
- Industry
- Cigarette filter manufacturing
- Platform
- WordPress (custom theme)
- Location
- Fujairah, UAE
- Status
- Live
At a glance
What we built, at a glance.
- 100%custom WordPress themeNo bought theme or template
- 0page builders or drag-and-drop plugins
- 8product types, each with its own card
- 2forms: business enquiries and job applications
The brief
A clear direction, and no website yet to match it.
Inova Filter needed a website that shows buyers in the tobacco industry what they make and how to reach them. The design direction came from their own team. Our job was to build it properly.
- 01Built from scratch: no old site to reuse and no template to start from.
- 02Follow the team's own design direction closely, section by section.
- 03No page builder and no bought theme: every part of the theme written for this site.
- 04Show all eight filter types clearly, with a simple way to ask for specs.
- 05Give buyers and job seekers their own form, plus phone, email and the Free Zone address.
- 06Fix the SSL (https) problems so the site opens securely before it goes live.
What we built
One page, six sections.
- 01
About and "Why choose us"
Who Inova Filter is and what they promise buyers, next to four photos of the building, the stock and the fleet.
- Eight reasons in a two-column list
- Photo grid with rounded frame
- 02
Products: eight filter types
Every filter type gets its own card with a clean product render and a "Request specs" button, from mono acetate to customised filters.
- 8 product cards
- 4 across on desktop, 1 per row on phones
- 03
Contact and enquiries
A short business enquiry form next to the direct line, the sales mailbox and the Fujairah Free Zone address with a map.
- Company, email and phone fields
- Google map of the Free Zone
What we did
From their brief to a live site.
- 1Step 1
Their brief and design direction
Inova Filter's team told us how the site should look and what it should say. We worked from their direction, not from a template.
- Design direction from their team
- Built to their instructions
- 2Step 2
A 100% custom WordPress theme
We built the design into a WordPress theme of its own, written for this site only.
- No page builder
- No bought theme or template
- Works on desktop and phone
- 3Step 3
Content in place
Products, photos, gallery categories and contact details set up in the theme's sections.
- 8 product cards
- Gallery with 4 filters
- Enquiry and job application forms
- 4Step 4
SSL fixed
The site had SSL (https) problems. We fixed them so every visitor gets the secure version.
- http and www now redirect to https
- 5Step 5
Launch
We took the site live on inovafilter.com.
- Live on WordPress with the custom theme
Under the hood
Built properly, not dragged and dropped.
100% custom theme
A WordPress theme written for Inova Filter only. No bought theme, no starter template.
No page builder
No drag-and-drop plugin drawing the pages, so the code contains only what this site needs.
https fixed
On 22 October 2026 we checked: http and www addresses both redirect to https://inovafilter.com.
Responsive
The layout changes for phones: one card per row and a full-screen menu.
Gallery
More from the live site.
Photo gallery with Production, Quality Control and Packaging filters 
Careers section with a job application form 
Full-screen menu on phones
Delivered
Their direction, our code.
Working with their team
- The design direction came from Inova Filter's own team. We built to their instructions.
- Every part of the theme written for this site, with no page builder.
- The SSL problems fixed before launch, so the site opens on https.
- No made-up numbers: this was a build project, so we don't show traffic or rankings.
Tools and tech
- WordPress
- Custom theme (PHP, CSS, JavaScript)
- Responsive layout
- SSL / https
- Google Maps embed
FAQ
Questions about this project.
What did Novix Forge build for Inova Filter?
We designed and built the Inova Filter website from scratch on WordPress, with a 100% custom theme. It has six sections on one page: home, about, eight product types, a photo gallery, careers and contact.
Who came up with the design?
The design direction came from Inova Filter's own team. We followed their instructions, turned them into a custom WordPress theme and took the site live.
Why a custom theme instead of a page builder?
A page builder adds its own code and plugins to every page. A custom theme contains only what the site needs, and the design follows the client's direction exactly instead of fitting a template.
What was the SSL problem?
The site had SSL (https) issues. We fixed them before launch. When we checked on 22 October 2026, both http and www addresses redirected to the secure https://inovafilter.com.
Why are there no traffic or ranking numbers?
This was a website build, not an SEO project, and we don't have analytics data for the site. So we only show what we built and what we can check on the live site ourselves.
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